[Brujah]

I think the point is these are "Hardcore" tips like SEO military basic training. These exercises are designed be used to teach you how to do something, rather than shortcuts. That's the impression i got as I read through the explanations below the 20 points.

I saw 4 and 5 and thought "bullshit" too, but then I read the explanations. Most people see "20 tips" and think it's a magical solution. These are tips that will take a lot of time, over a long period of time. Most people won't bother for that reason alone, even though if they actually applied it they'd likely come out of it an SEO master.